Privacy Policy
Last updated: 22 junio 2026
This Privacy Policy explains how Basketball Betting Strategies («HOOPEDGE», «we», «us») collects, uses and protects personal data when you visit our website. We are committed to handling your data lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
HOOPEDGE is an independent basketball betting analysis publication operated at Basketball Betting Strategies. We are the data controller for personal data collected through this website.
Data We Collect
We collect personal data in the following circumstances:
Analytics data: When you visit our website, we may collect technical information such as your IP address (anonymised), browser type, pages visited, time on site, and referring URL. This data is collected through analytics tools and is used solely to understand how visitors use our site and to improve content quality.
Cookies: We use essential cookies required for the site to function and analytics cookies to measure traffic. For full details, please see our Cookie Policy. We do not use advertising cookies or place any third-party marketing trackers.
Contact enquiries: If you contact us directly by email, we will retain the correspondence and any personal data included in your message for the purpose of responding to your enquiry.
Legal Basis for Processing
We process analytics data on the basis of legitimate interests — specifically, understanding how our content performs and improving the quality of information we publish. Where we use non-essential cookies, we rely on your consent, which you can withdraw at any time through your cookie preferences.
How We Use Your Data
We use collected data to: analyse website traffic and user behaviour in aggregate; improve the quality and relevance of our content; respond to any direct enquiries; and fulfil any legal obligations that apply to us.
We do not sell personal data to third parties. We do not use personal data for automated decision-making or profiling. We do not send marketing emails.
Data Retention
Anonymised analytics data is retained for up to 26 months. Email correspondence is retained for up to 12 months after the enquiry is resolved, unless a longer retention period is required by law.
Third-Party Services
Our website may use third-party analytics providers (such as Google Analytics) configured to anonymise IP addresses and disable advertising features. We do not share identifiable personal data with third parties except where required by law or necessary to operate the services described above.
Your Rights
Under UK GDPR, you have the right to: access personal data we hold about you; request correction of inaccurate data; request erasure of your data where there is no legitimate reason for us to continue holding it; object to processing based on legitimate interests; and lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us at Basketball Betting Strategies using the contact information on our About page.
Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.
Links to External Sites
Our website contains links to external sites including UKGC-licensed bookmakers, official regulatory bodies and responsible gambling organisations. We are not responsible for the privacy practices of those sites and recommend reviewing their individual privacy policies before submitting any personal data.
Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the website following any changes constitutes acceptance of the updated policy.